─ MEET YOUR AI AGENT
The senior analyst your team didn't know it could afford.
Aria reads every Amazon surface — Retail, Sponsored Ads, DSP, AMC, Inventory, Buy Box — and turns the firehose into ranked decisions, delivered where your team already works.
Most Amazon teams are drowning in dashboards, not decisions.
Aria flips that — it reads the data, forms a hypothesis, and tells you what to do next.
73%
Of brands disable ad auto-optimization after losing trust — Aria earns it back
4hr
Typical alert latency on suppressions & Buy Box loss, down from days
12×
Average return on IRO-driven ad reallocation ($10K→$120K+)
100+
Brands & agencies run their weekly cadence on Aria
─ THE FOUR PILLARS
What Aria actually does.
Four analyst-grade jobs running continuously — no prompts, no new dashboards, no extra headcount. Every pillar is available from day one, on every plan.
01
ROOT CAUSE ANALYSIS
Connect Amazon Retail, Ads & AMC
TrackIQ ingests performance data from every Amazon channel (SP, SB, SD, DSP, AMC) in real time.
Cross-signal diagnosis, ranked by contribution
Plain-English explanations, not chart dumps
One-click follow-up questions
Example: “Revenue dipped 16% WoW. 58% explained by Buy Box loss on B09XYZ, 27% by SB campaign overspend, 15% by suppressed listing B08AAA.”
02
AGENTIC AD OPTIMIZATION · IRO
Incremental Revenue Optimization
Our patent-pending IRO engine reallocates spend to the SKUs that drive new revenue — not vanity ROAS. Proposes moves, quantifies lift, waits for your approval.
Patent 63/985,607 · Economic Impact-Based Confidence
Model-backed counterfactuals, not rules-of-thumb
Approval workflow — agent never spends without a human
Example: “Shift $8.4K from branded search to SD on 6 hero SKUs. Projected +$127K incremental revenue this month at 94% confidence.”
03
INTELLIGENT ALERTING
Catch issues in hours, not days
Listing suppressions, Buy Box loss, overspend, stockouts — routed to the right person with severity scores and suggested fixes attached.25
Per-role subscriptions (buyer, PPC lead, director)
Severity scoring & automatic deduplication
Fix suggestions inline — not just “something broke”
Example: “B09XYZ lost Buy Box to Seller X (price $24.99 vs yours $27.49). Suggested: match to $25.49, projected Buy Box recovery 78%.”
04
AUTOMATED REPORTING
Reports delivered, not demanded
WBRs, client updates, and exec digests — generated, formatted, and posted. Nobody chases a slide deck on a Sunday night.
Monday WBRs auto-posted to Slack
Per-client reports for agencies · white-label ready
Custom KPI sets, scheduled or on-demand
Example: “Monday 8:00 AM: WBR posted to #kettleco-ops. Sales $308K (−16.8% WoW), 2 anomalies flagged, 1 replenishment needed.”
─ A CONVERSATION, NOT A REPORT
Ask anything — in Slack, in email, or on the web. The agent reads your actual data in real time, then replies with specifics, numbers, and next-steps. No prompting tricks. No templates.
Multi-turn: follow up without re-explaining context
Cites the data it used — you can always drill in
Knows your brand, SKUs, campaigns, and history
Approvals required for any action that spends money
─ A DAY WITH TRACKIQ
An analyst that never sleeps.
─ CAPABILITIES
Nine things you can stop doing by Friday.
01
Manual WBR assembly
The agent writes the Weekly Business Review — with narrative, anomalies, and a ranked action list.
02
Ad-spend spreadsheet math
IRO models incremental lift per campaign and proposes reallocations with confidence intervals.
03
Buy Box babysitting
Sub-hour alerts on Buy Box loss, with root cause (price, inventory, seller) and suggested fix.
04
Suppression firefight
Listings flagged the moment they're suppressed, with compliance reason and resubmission path.
05
Inventory panic
Velocity-based forecasts, stockout risk per FC, and replenishment POs with confidence bands.
06
AMC query writing
Natural-language questions translated into AMC SQL, run, and summarized — no analyst needed.
07
Client update emails
Per-client digests for agencies, white-labeled, sent on your cadence — weekly, monthly, or both.
08
“What happened?” meetings
Root-cause answers in seconds in Slack replace 30-minute war rooms at standup.
09
Creative & PPC audits
Weekly audits of ad creative performance, wasted spend, keyword cannibalization — flagged with fixes.
─ FEATURED CAPABILITY · PATENT 63/985,607
IRO: stop optimizing for vanity ROAS.
Traditional ad tools optimize for reported ROAS — which rewards branded search and cannibalizes organic sales. Incremental Revenue Optimization models the counterfactual: what would have happened without the ad? That's the true contribution. Aria runs IRO continuously and proposes weekly reallocations.
Economic Impact-Based Confidence scoring
Counterfactual modeling per SKU & campaign
Approval workflow — the agent never moves money alone
Typical lift: $10K reallocated → $120K+ incremental revenue
─ HOW IT COMPARES
Dashboards show numbers.
The agent gives answers.
TRADITIONAL DASHBOARD TOOLS
Charts & tables
You dig through 14 tabs
Rules on reported ROAS
You build it, weekly
Generic thresholds, lots of noise
Another login, another dashboard
Usually retail OR ads
TrackIQ's ARIA
Ranked decisions & recommended actions
Cross-signal diagnosis in seconds
IRO — true incremental contribution
Auto-posted with narrative & anomalies
Severity-scored, deduped, fix-suggested
Slack, email, and web — where you already work
Retail · Ads · DSP · AMC · Inventory · Buy Box
SOC 2 Type II
Audited security controls. Your data never leaves your tenant, never trains shared models.
Human in the loop
Every money-moving action requires a human approval. The agent proposes; you approve.
Explainable by design
Every answer cites the rows and signals it used. Drill in, audit, disagree — it's all visible.
Amazon-native
Built on official Amazon APIs (SP-API, Ads API, DSP, AMC). No screen scraping, no fragile hacks.
─ READY WHEN YOU ARE
Put Aria on your team.
30-minute onboarding for brands. One day for agencies. Cancel anytime. Your first WBR lands in Slack next Monday.
