TrackIQ:
Amazon AMC Conversion Lag & Attribution Window

Reads Amazon Marketing Cloud's time-to-conversion data to show how long shoppers take between their first ad touch and purchase — the share that buys within the hour, the day and the week, and how that shifts month to month — then turns it into two decisions: which attribution window to report on, and how many days ahead of a sales event to start upper-funnel spend.

v1.1.0|Updated 2026-09-21|Open source
The TrackIQ: Amazon AMC Conversion Lag & Attribution Window report

Skill Overview

What the Skill Does

Reads AMC's time-to-conversion buckets to set the attribution window you report on and the lead time for your next event.

Measures the lag

The share buying within the hour, the day and the week.

Tracks the trend

Whether the consideration cycle is lengthening month to month.

Shows what reports miss

The purchases a 7-day Sponsored Products window can't see.

Sets event lead time

How far ahead to start upper-funnel spend.

States its limits

Purchases only, uneven buckets, and an open-ended last one.

Get Started

Download the Skill

Get the skill package or view the source code on GitHub.

In Action

Example of the Skill

The report this skill builds, shown here with demo data. Yours is filled from your own account when it runs.

TrackIQ: Amazon AMC Conversion Lag & Attribution Window: The lagTrackIQ: Amazon AMC Conversion Lag & Attribution Window: Which window to report onTrackIQ: Amazon AMC Conversion Lag & Attribution Window: Planning an event

Requirements

What’s Required for the Skill

Make sure you have the following before getting started.

TrackIQ MCP access

An active TrackIQ MCP connection to your Amazon account.

AMC on the account

Amazon Marketing Cloud enabled. Without it the skill stops and says so.

Compatible AI client

Claude (Code, web or desktop) or ChatGPT. The same skill folder runs in each.

Required TrackIQ tools

The MCP tools this skill calls:

list_marketplacesget_amc_time_to_conversionget_campaigns

Ready to go further?

Run this skill on the TrackIQ MCP

Connect your data, run the skill, and turn your Amazon account into decisions.

Get Started Now

The AI Business Analyst for Amazon sellers & agencies.

Built in Oklahoma, powered by your data.

© 2026 TrackIQ. All rights reserved.

Made for Amazon sellers & agencies.

The AI Business Analyst for Amazon sellers & agencies.

Built in Oklahoma, powered by your data.

© 2026 TrackIQ. All rights reserved.

Made for Amazon sellers & agencies.

The AI Business Analyst for Amazon sellers & agencies.

Built in Oklahoma, powered by your data.

© 2026 TrackIQ. All rights reserved.

Made for Amazon sellers & agencies.