TrackIQ: Amazon AMC Media Mix
A twelve-slide Amazon Marketing Cloud deck arguing one case — where the budget goes versus where new customers come from. Attribution paths, what DSP is worth alone versus in a path, cost per new customer by channel, time to purchase, and one reallocation with the arithmetic shown.
SKILL OVERVIEW
What the Skill Does
More skills to help you grow across the entire Amazon business.
Maps the whole media mix
Sponsored Products, Brands, Display and DSP read as one path, not four reports.
Shows the touch ladder
What each extra ad touch does to conversion, ROAS and new-to-brand share.
Prices every new customer
One cost-per-new-customer definition applied across every channel.
Measures time to purchase
Sets your attribution window and how early to fund a Prime Day.
Ends in one reallocation
A single budget move with the arithmetic and confidence shown.
GET STARTED
Download the Skill
Get the skill package or view the source code on GitHub.
SKILL EXAMPLES
Example of the Skill
The report this skill builds, shown here with demo data. Yours is filled from your own account when it runs.
The DSP question
DSP alone versus inside a converting path — and what the data does not say.
Cost of a new customer
One definition across every channel, cheapest recruiter first.
The recommendation
Each proposed move with its arithmetic, assumption and confidence.
REQUIREMENTS
What’s Required for the Skill
Make sure you have the following before getting started.
An active TrackIQ MCP connection to your Amazon account.
Amazon Marketing Cloud on the account with DSP spend. Without DSP there is no mix to analyse.
Claude (Code, web or desktop) or ChatGPT. The same skill folder runs in each.
The MCP tools this skill calls:
─ READY WHEN YOU ARE
Run this skill on the TrackIQ MCP
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