TrackIQ: Amazon AMC New-to-Brand Campaign Scorecard
Ranks every campaign Amazon Marketing Cloud can see — Sponsored Products, Sponsored Brands, Sponsored Display and DSP — by how many of its purchases came from new-to-brand customers, month over month, and where the campaign's spend can be matched, what each new customer cost; so the campaigns that recruit are funded and the ones that only harvest repeat buyers are named.
SKILL OVERVIEW
What the Skill Does
More skills to help you grow across the entire Amazon business.
Scores every campaign
Sponsored Products, Brands, Display and DSP on one definition.
Separates recruit from harvest
Against the account's own new-to-brand share.
Prices each new customer
Spend matched by exact campaign name, never guessed.
Flags drifting recruiters
Audiences running out of new customers.
Protects the harvesters
Brand and remarketing judged on ROAS, as they should be.
GET STARTED
Download the Skill
Get the skill package or view the source code on GitHub.
SKILL EXAMPLES
Example of the Skill
The report this skill builds, shown here with demo data. Yours is filled from your own account when it runs.
The scorecard
Every campaign's class, new-to-brand share and cost per new customer.
Month by month
New-to-brand share over three months, with the drifting recruiter flagged.
What to do
Fund, refresh or leave — three lines at most.
REQUIREMENTS
What’s Required for the Skill
Make sure you have the following before getting started.
An active TrackIQ MCP connection to your Amazon account.
Amazon Marketing Cloud enabled. Without it the skill stops and says so.
Claude (Code, web or desktop) or ChatGPT. The same skill folder runs in each.
The MCP tools this skill calls:
─ READY WHEN YOU ARE
Run this skill on the TrackIQ MCP
Connect your data, run the skill, and turn your Amazon account into decisions.
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