TrackIQ: Amazon AMC New-to-Brand Products
Uses Amazon Marketing Cloud to find which products bring new customers into a brand and which mostly sell to people who already buy it — new-to-brand share by ASIN, month by month, the gateway products worth more ad weight, the retention products that need less, and how much Sponsored Products and Display spend each group gets today.
SKILL OVERVIEW
What the Skill Does
More skills to help you grow across the entire Amazon business.
Finds gateway products
The ASINs new-to-brand customers most often buy first.
Classifies against your account
Gateway, retention or mixed, relative to your own median.
Compares month by month
Three months side by side, never added together.
Checks the funding gap
Each product's share of new customers against its share of ad spend.
Recommends one move
From overfunded retention to underfunded gateways, in two steps.
GET STARTED
Download the Skill
Get the skill package or view the source code on GitHub.
SKILL EXAMPLES
Example of the Skill
The report this skill builds, shown here with demo data. Yours is filled from your own account when it runs.
Where new customers start
Each product's share of new customers against its share of ad spend.
Month by month
New-to-brand share over three months, compared, never added.
The move
From overfunded retention to underfunded gateways.
REQUIREMENTS
What’s Required for the Skill
Make sure you have the following before getting started.
An active TrackIQ MCP connection to your Amazon account.
Amazon Marketing Cloud enabled. Without it the skill stops and says so.
Claude (Code, web or desktop) or ChatGPT. The same skill folder runs in each.
The MCP tools this skill calls:
─ READY WHEN YOU ARE
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