TrackIQ:
Amazon Sponsored Ads Structure Audit

Audits how an Amazon Sponsored Ads account is built rather than how it performed last week — ad groups crowded with unrelated products, the same product bid twice on one search from different ad groups, keywords stacked in every match type inside one ad group, spend sitting outside any portfolio, and selling products with no ad at all — ranked by the spend each problem touches, with a fix order the team can work through.

v1.1.0|Updated 2026-09-21|Open source
The TrackIQ: Amazon Sponsored Ads Structure Audit report

Skill Overview

What the Skill Does

Audits how the Sponsored Ads account is built — not how it performed — and ranks every structural problem by the spend it touches.

Finds crowded ad groups

Products at very different prices forced to share one bid.

Catches self-competition

One product bid twice on the same search from different ad groups.

Spots stacked match types

Exact and broad in one ad group, sharing a budget.

Measures portfolio coverage

Spend outside any portfolio can't be capped or paced.

Ends in a fix order

The top five changes, each with the control it buys.

Get Started

Download the Skill

Get the skill package or view the source code on GitHub.

In Action

Example of the Skill

The report this skill builds, shown here with demo data. Yours is filled from your own account when it runs.

TrackIQ: Amazon Sponsored Ads Structure Audit: Where the structure costs controlTrackIQ: Amazon Sponsored Ads Structure Audit: Crowding and self-competitionTrackIQ: Amazon Sponsored Ads Structure Audit: Unadvertised sellers and the fix order

Requirements

What’s Required for the Skill

Make sure you have the following before getting started.

TrackIQ MCP access

An active TrackIQ MCP connection to your Amazon account.

Structure thresholds

Defaults work for most brands; adjust them once in account.md.

Compatible AI client

Claude (Code, web or desktop) or ChatGPT. The same skill folder runs in each.

Required TrackIQ tools

The MCP tools this skill calls:

list_marketplacesget_campaignsget_ad_groupsget_targetsget_product_adsget_portfoliosget_product_performance

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The AI Business Analyst for Amazon sellers & agencies.

Built in Oklahoma, powered by your data.

© 2026 TrackIQ. All rights reserved.

Made for Amazon sellers & agencies.

The AI Business Analyst for Amazon sellers & agencies.

Built in Oklahoma, powered by your data.

© 2026 TrackIQ. All rights reserved.

Made for Amazon sellers & agencies.

The AI Business Analyst for Amazon sellers & agencies.

Built in Oklahoma, powered by your data.

© 2026 TrackIQ. All rights reserved.

Made for Amazon sellers & agencies.