TrackIQ: Amazon DSP Audience and Creative Performance
Breaks Amazon DSP down by audience, creative, inventory source, technology and geography to show which segments actually recruit customers and which burn impressions. Ranks on new-to-brand purchases, detail page views and cost per action rather than ROAS, because DSP revenue is not returned at these dimensions.
SKILL OVERVIEW
What the Skill Does
More skills to help you grow across the entire Amazon business.
Ranks audiences by recruitment
Cost per new-to-brand purchase against the median of each dimension.
Covers every dimension
Audience, creative, inventory source, technology and geography.
Shows where the funnel breaks
Page views without add-to-carts read as a listing problem, not a bad segment.
Catches overlapping segments
Segments that share the same impressions counted as one finding.
Ends in scale, fix or cut
Three short lists. Everything else stays quiet.
GET STARTED
Download the Skill
Get the skill package or view the source code on GitHub.
SKILL EXAMPLES
Example of the Skill
The report this skill builds, shown here with demo data. Yours is filled from your own account when it runs.
By audience
Each segment ranked on cost per new-to-brand purchase against the median.
Overlaps and funnel breaks
Segments sharing one pool of impressions, and where page views stop turning into carts.
Scale, fix, cut
Three short lists, each with the spend at stake and the reason.
REQUIREMENTS
What’s Required for the Skill
Make sure you have the following before getting started.
An active TrackIQ MCP connection to your Amazon account.
Not every account runs DSP. The skill checks for spend in the window before promising a report.
Claude (Code, web or desktop) or ChatGPT. The same skill folder runs in each.
The MCP tools this skill calls:
─ READY WHEN YOU ARE
Run this skill on the TrackIQ MCP
Connect your data, run the skill, and turn your Amazon account into decisions.
Connect your AI assistant to Amazon data
$69
/mo
16 tools · Full MCP access
Build. Automate. Sell smarter.
