Amazon AMC & DSP
Who the ads reach, and which customers are new.
5 Skills
What you can run today
Each one pulls live data from your account through the TrackIQ MCP
and hands back a finished report, not a spreadsheet.
TrackIQ: Amazon AMC Conversion Lag & Attribution Window
Reads Amazon Marketing Cloud's time-to-conversion data to show how long shoppers take between their first ad touch and purchase — the share that buys within the hour, the day and the week, and how that shifts month to month — then turns it into two decisions: which attribution window to report on, and how many days ahead of a sales event to start upper-funnel spend.
TrackIQ: Amazon AMC Media Mix
A twelve-slide Amazon Marketing Cloud deck arguing one case — where the budget goes versus where new customers come from. Attribution paths, what DSP is worth alone versus in a path, cost per new customer by channel, time to purchase, and one reallocation with the arithmetic shown.
TrackIQ: Amazon AMC New-to-Brand Campaign Scorecard
Ranks every campaign Amazon Marketing Cloud can see — Sponsored Products, Sponsored Brands, Sponsored Display and DSP — by how many of its purchases came from new-to-brand customers, month over month, and where the campaign's spend can be matched, what each new customer cost; so the campaigns that recruit are funded and the ones that only harvest repeat buyers are named.
TrackIQ: Amazon AMC New-to-Brand Products
Uses Amazon Marketing Cloud to find which products bring new customers into a brand and which mostly sell to people who already buy it — new-to-brand share by ASIN, month by month, the gateway products worth more ad weight, the retention products that need less, and how much Sponsored Products and Display spend each group gets today.
TrackIQ: Amazon DSP Audience and Creative Performance
Breaks Amazon DSP down by audience, creative, inventory source, technology and geography to show which segments actually recruit customers and which burn impressions. Ranks on new-to-brand purchases, detail page views and cost per action rather than ROAS, because DSP revenue is not returned at these dimensions.
Keep Looking
The other categories
More skills to help you grow across the entire Amazon business.
Install
Ten seconds in Claude Code, a file upload anywhere else
The format is the open Agent Skills standard, so there is no TrackIQ-specific runtime to install.
/plugin marketplace add TrackIQ-HQ/amazon-seller-skillsSkills run on the TrackIQ MCP
Sixteen tools connecting your AI assistant to live Amazon data — sales, orders, inventory, sponsored, DSP, AMC, keywords, rank and buy box.
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